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August 2013

This privacy policy applies to users of the website (the "Site") which is a part of totical Inc. This privacy policy is intended to inform you about the information that is collected from you when you visit the Site; how this information may be used and disclosed; how you can control the use and disclosure of your information; and how your information is protected.

1. Scope

This privacy policy applies only to the Site. It does not apply to information collected through any other website or to the practices of companies that totical Inc. does not control. Please note that the Site may contain links to other websites. If you click on a link to another website, this privacy policy will not apply to any information collected on that website. We are not responsible for the privacy practices of other websites, and we recommend that you read the privacy policies of each website that you visit.


2. What information the Site collects


We limit the personal information that we collect to what is necessary for the purposes that we have identified. The types of information that we collect include:


Information you provide directly to us:


·         Registration and contact information, such as name, email address and postal address;

·         username and password;

·         information posted in community discussions and other interactive online features;

·         search queries conducted on the Site; and

·         correspondence you send to us.

·         videos posted either on your profile or in the video section

Information automatically collected when you visit and interact with the Site:


When you visit and interact with the Site, certain information may be collected automatically, including:

• your computer's Internet Protocol (IP) address;
• your browser type and operating system;
• the web pages you were visiting immediately before and after you came to the Site;
• activities within community discussions;
• web pages and advertisements that you view, and links that you click on, within the Site;
• information about the searches you perform on the Site and how you use the results of those searches;
• information about the services that you use on the Site, how frequently you use them; and your responses to the offerings and advertisements presented on the Site, including those available through third party websites
• your bandwidth speed and information about the software programs that are installed on your computer;
• aggregated data about email click-through rates and user video viewing;
• location data and other information about mobile devices used to access and interact with the Site;

• standard server log information; and
• information collected through HTML cookies, Flash cookies, web beacons, and similar technologies.


Information we collect from other sources:


We may access information about you from third-party sources and platforms (such as social networking sites, databases, online marketing firms, and ad targeting firms), including:

• if you access third-party social networking services through the Site, your username and connection lists for those services;
• demographic data, such as age range, gender, and interests;
• advertisement interaction and viewing data, such as ad click-through rates and information about how many times you viewed a particular ad; and
• unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices in accordance with applicable law.

Please note that the Site may combine the information that we collect with information we obtain from third-party sources.

3. How We Use the Information that We Collect

We collect information for one or more of the following purposes:

Email Communications:

We may use the information that we collect to send you e-mail communications, such as editorial updates, information about your account or changes to the Site, and promotional messages about our own or our marketing partners' products and services. If you signed up for one of our email newsletters, we also will send you the newsletter that you requested.


In order to provide our readers with free access to our content, we display advertisements on the Site. To create a more customized online experience for you, some of the ads you may receive are tailored to your preferences using information collected through cookies, web beacons, and other sources, such as ad networks which help us to present customized content and advertisements on the Site. Through this process, advertisers reach Site visitors who are most interested in their products, and you see advertising for products or services in which you may be interested.

Third-party advertisers and advertising platforms also may serve targeted ads on the Site. Please remember that the information practices of third-party advertisers or platforms collecting data on our site are not covered by this privacy policy.

User Accounts:

To provide you with an open, but also civil, discussion forum, we track user involvement in our community discussions. For example, we keep track of the ratio of how many flagged comments are eventually deleted in order to award badges to our most effective comment moderators. For more information on this process, please see our FAQ section about comment moderation guidelines.

Request Fulfillment:

We may use the information that we collect to fulfill your requests for products, services, and information. For example, we may use your contact information to respond to your customer service requests or to enable you to participate in features on the Site such as surveys, polls, sweepstakes, and message boards.

Statistical Analysis:

In order to learn more about how our Site is used, we aggregate and analyze the data that we collect. We may use this information, for example, to monitor and analyze use of the Site, to increase our Site's functionality, and to better tailor our content and design to suit our visitors' needs.


We may use the information that we collect to meet legal and regulatory requirements, to prevent illegal activities, to enforce the Site's Terms and Conditions, and to otherwise protect our rights and the rights of our users.

4. Information Sharing values your privacy, and shares information about our users only under certain circumstances. We will make information about you available to other companies, applications, or people in the circumstances listed below:

• We may share aggregated information or information that does not directly identify you with third parties to help us develop content, services, and advertising that we hope you will find of interest. Please note that we do not share contact information with third parties that advertise on the Site.
• We may employ third parties to perform Site-related services, including database management, maintenance services, analytics, marketing, data processing, and email and text message distribution. These third parties have access to your information only to perform these tasks on our behalf.
• If you choose to engage in public activities on the site, such as posting comments on community message boards, uploading videos or uploading recipes, any information you submit can be read, collected, or used by others. Please exercise caution when deciding to disclose any personal information in public activities or submissions.
• We may share information about you in the event that the Site is acquired by or merged with another company or a similar corporate transaction takes place. However, the Site will notify you by placing a prominent notice on our site or sending a notice to the primary email address specified in your account before your information is transferred and becomes subject to a different privacy policy.

• We may share information about you to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety or other rights and interests of any person, violations of the Site's Terms and Conditions, or as otherwise required by law.
• We may share information about you to respond to court orders, search warrants, judicial proceedings, subpoenas, legal process, or other law enforcement measures, to establish or exercise our legal rights, or to defend against legal claims.
• In addition to the scenarios identified above, we may share information about you for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

Please note that third parties may independently collect data about you, including your IP address and information about the websites you visit and the links you click, through cookies, clicks on links, or other means when you visit or view ads on the Site. For more information, see our section on cookies and other technologies and third party advertising.

5. Your Choices

We are committed to offering you meaningful privacy choices regarding the collection, use, and disclosure of your personal information. This includes the opportunity to:

Deactivate your account

You can deactivate your account at any time by visiting the FAQ section of our site. When you deactivate your account, your user profile will be disabled, but your public comments will remain on the site. The Site has no responsibility to take down, remove, or edit any of your public activities or any submissions that are a result of your public activities. For more information, please review our Terms and Conditions.

Cookies and Other Technologies

As discussed in the sections on cookies and other technologies and third party advertising, some information is collected about you automatically through cookies and other technologies to customize your online experience. You can opt out of the use of your information for targeting purposes through the following procedures:

• Cookies. You can change your browser settings to reject all cookies, accept only certain cookies, or notify you when a cookie is set. Please note that you may need to renew these settings if you delete your cookies after these preferences are made. These settings also may not apply if you are using a different computer or Internet browser. In addition, many third-party advertising networks are members of the Network Advertising Initiative ("NAI"). To opt out of having information collected by NAI member companies used for behavioural advertising, to obtain information about the technologies these ad networks might use, and to view information regarding their privacy policies, please visit
• Flash Cookies. You can control how Flash cookies are used by visiting the Adobe Macromedia site, located here. Adobe enables you to allow some Flash cookies from certain websites, limit Flash cookies' storage capacity, and disallow Flash cookies altogether. In addition, if you use Mozilla Firefox for your Internet browser, you can download the BetterPrivacy add-on to automatically delete your Flash cookies every time you close your browser.

If you opt out of these technologies, you will continue to see advertising displayed on the Site, but the advertising may not be targeted to your interests.

Please remember that we do not have access to, or control over, advertisers' or service providers' cookies, and the information practices of third parties are not covered by this privacy policy.

7. Access

We will make available to you any of your personal information that we have collected, used or disclosed upon request.

8. Accuracy

We ensure that your personal information is accurate, complete, and up-to-date. You can challenge the accuracy of the information and request amendments as appropriate by contacting us at

9. Confidentiality and Security

We have privacy and security practices in place to safeguard your personal information. We retain personal information only as long as necessary to fulfill the purposes for which it was collected and as permitted or required by law. We also limit access to information about you to employees or service providers who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. Moreover, we have adopted commercially reasonable technical, physical, and administrative procedures to help protect your personal information from loss or theft and unauthorized access, disclosure, copying, use, or modification.

Please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using the Site, but we cannot ensure or warrant the security of any information you transmit to us.

10. Information May Be Collected, Transferred, Stored, or Processed Outside of Canada and its partners to whom we disclose information under this policy may perform activities outside of Canada and potentially collect, transfer, store, and process your personal information in other countries. As a result, your information may be subject to the laws of those countries. These laws may not be equivalent to the privacy and data protection laws in Canada. Information may be disclosed in response to valid demands or requests from government authorities, courts, or law enforcement in these countries. By using this Site or providing us with your information, you consent to the potential collection, transfer, storage, and processing of information in other countries.

11. Children's Guidelines

We do not knowingly collect personal information from children under 13. If we learn that we have collected any personal information from a child under the age of 13 without verifiable parental consent, we will delete that information from our database as quickly as possible. If you believe that we may have collected information from a child under 13, please contact us at  

12. Changes to the Privacy Policy

We may update this privacy policy at any time to reflect changes in our practices and service offerings. If we modify this privacy policy, we will update the "Effective Date." We will also notify you of any substantive changes in the way we treat your information by placing a prominent notice on our site or sending a notice to the primary email address specified in your account. Your continued use of the account following notice of a change means that you agree to and accept the new terms of the privacy policy. If you do not agree with any changes made or with the new terms of the policy, you must immediately stop using the account and deactivate it.

13. Addressing Your Concerns

We have implemented policies and practices to give effect to this policy, including training and communicating with our employees the importance of privacy. We regularly monitor our procedures and security measures to ensure that they remain effective and that they are being properly administered. If you have questions about this privacy policy, please contact our privacy team as follows:

By Email: